the ASIC advantage

There are so many reasons to choose an ASIC based solution:

• Thanks to our building block IP portfolio of different analog and digital functions, ASIC time to market and development cost can be significantly reduced.
• Overall function and performance can be readily adapted to meet the exact needs of an application, enabling lowest power operation and longer battery lifetime.
• Since ASICs are so difficult to copy, they automatically protect your own intellectual property.
• A product's weight and size can often be key design criteria, especially for ultra portable and body worn devices for example, ASICs can help reduce both parameters.
• Even at relatively low volumes, ASIC designs often result in lower cost solutions compared to the alternative discrete design solutions.
• RF and mixed signal ASIC designs can use mature semiconductor process nodes with very reasonable engineering costs.
• ASIC’s ability to minimise total component counts increases product reliability and lowers production cost. What’s more, all of the system integrated in an ASIC can be tested rigorously before delivery.
• With an ASIC, you’re much more in control of the component lifetime and can reduce Last Time Buy issues.