management

Shortlink is led by a management team with in-depth experience of ultra low power RF, analog and mixed signal ASIC design. Simply click on a photo to send an email.

Hans-Erik Backram, Managing Director, co-founder and main owner

Hans-Erik became Shortlink’s Managing Director in 2003 and is the main owner of the company. He was one of three founders when the company was established in1995. Hans-Erik has also been responsible for the company’s marketing and sales. He previously worked within ASIC- and board level design and project management. Before founding Shortlink, Hans-Erik ran his own electronic design company.

Marcus Movér, R&D Director and part owner

Marcus has been Shortlink’s R&D Director since 2005 and joined the company in 2002. He started his career as a design engineer and has an extensive experience in designing low power RF and mixed signal ASICs. He has also been responsible for project management. Marcus became a part owner of Shortlink in 2008 and is a member of the company’s board of directors. Marcus holds a BSc degree in Electrical Engineering from Karlstad University in Sweden.

Torbjörn Fransson, Key Account Manager

Torbjörn is Shortlink’s Key Account Manager and joined the company in 2008. He has almost 20 years experience of the semiconductor industry. Prior to joining Shortlink he worked for Texas Instruments in ASIC application engineering and technical sales roles in the telecommunication arena. He started his career in the design of implantable medical ASICs and project management of circuits for the space industry. Torbjörn holds an MSc degree in Electrical Engineering from The Royal Institute of Technology in Stockholm, Sweden.